Download torrent Dynamics of Mass Communication: Media in Transition
Download torrent Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition by Joseph R. Dominick
Dynamics of Mass Communication: Media in Transition
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Author: Joseph R. Dominick
Page Count: 496 pages
Published Date: 01 Apr 2012
Publisher: McGraw-Hill Education - Europe
Publication Country: London, United States
Language: English
ISBN: 9780073526195
File size: 19 Mb
Download Link: Dynamics of Mass Communication Media in Transition
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

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